Social Media Strategy
Full stack social media management covering calendars, copy, design, scheduling and analytics across Instagram, TikTok, Facebook, LinkedIn and X.
Madam Digital
Joanita
Amegashie
Digital marketing strategist · Educator · Entrepreneur
Five plus years building brands, launching campaigns and training communities across Ghana, the United Kingdom, the United States and Canada. You know me as Madam Digital.
Accra, GhanaAvailable nowGhana · UK · USA · Canada
Joanita AmegashieMadam Digital
5+
Years in digital
500+
Youth trained
5
Brands built
4
Countries served
10+
Brands worked with
Who I am
Strategist by training. Builder by instinct.
I am Joanita Senam Akushika Amegashie, a digital marketing strategist, educator, entrepreneur and nonprofit founder based in Accra and working everywhere.
I started in the classroom, studying education and information at the University of Ghana, and never lost the instinct to teach. Today that shows up in the strategy decks I write, the workshops I run and the brands I help build.
I run Ravvis Media with my co founder, lead campaigns under Madam Digital, formulate clean beauty at Numa Organics, and pour into young people through G.I.V.E..
Currently completing an MA in Digital and Strategic Marketing Management at UPSA. Certified by Harvard and Aspire Institute, Meta, Yale, Northeastern University and UC Davis.
What I do
Services built for results.
Every service comes from real experience running campaigns, training professionals and building brands.
Paid Ad Campaigns
Meta and TikTok advertising built for return. Targeting, creative, budgeting and optimisation from brief to results.
Content Creation
Graphics, video direction and copy that sounds like your brand. Storytelling that connects and converts.
Marketing Strategy
SOSTAC plans, go to market strategy and brand positioning. The full picture, mapped out and made executable.
Training and Facilitation
Digital marketing workshops, social media training and UX and UI sessions for organisations, universities and development programmes.
Brand Development
Identity, voice and positioning built from scratch or elevated from what already exists. Your brand, upgraded.
Experience
Built on real work.
Mar 2024 to present
Digital Marketing Strategist
Ravvis Media, Accra, Ghana
Content creation, scheduling and engagement across platforms. Graphics, copy, video and full marketing strategies for clients across industries, plus social media management, website development and ad campaigns from brief to delivery.
Jul 2025
UX and UI Design Trainer
Social Enterprise Ghana, North Legon
Delivered hands on UX and UI workshops covering design principles, tools and real world portfolio building.
Jul 2024 to Feb 2025
Digital Marketing Trainer
Skillset Africa, Ghana Digitour, Mobile Web Ghana
Trained unemployed youth in social media, SEO and content creation with practical materials, mentorship and employment ready outcomes.
Apr 2021 to Mar 2024
Freelance Digital Marketer
Ghana, United Kingdom, Canada
Campaigns for Book and Lounge, Anaben Global, IFAM, Onyx Royal Klodin and Sales Vidz. Social strategies, advertising and brand growth across three markets.
Nov 2022 to Mar 2024
Monitoring and Evaluation Assistant, National Service
Ghana Health Service, Korle Bu
Data analysis, infographics and co facilitation of Data for Decision Making training. Managed Goodlife Ghana social media content.
Nov 2020 to present
Founder and President
G.I.V.E., Global Innovative Vocational Education
Strategy and operations for a nonprofit equipping underprivileged Ghanaian youth with vocational training, soft skills and career readiness.
My ventures
Five brands. One vision.
RM
Ravvis Media
Digital marketing and content creation agency. Where every design tells a story.
MD
Madam Digital
Digital education platform sharing tools and insights that help people own the digital space.
GV
G.I.V.E.
Global Innovative Vocational Education. Empowering Ghanaian youth since 2020.
NO
Numa Organics
Shea butter and organic beauty. Faith inspired, women centred, clean.
Education
Trained to think differently.
MA, Digital and Strategic Marketing Management
University of Professional Studies, Accra
2024 to 2026, in progress
BA, Education with a minor in Information Studies
University of Ghana, Legon
2018 to 2022
WASSCE, Business
Aburi Girls Senior High School
2015 to 2018
Volunteer and leadership
- Communications Lead, Philanthropy Ghana
- Deputy Gender Focal Person, UNYA GH
- Ambassador, Girls Talk World
- Project Assistant, Quest Fellowship and Xcelero Labs
Skills
What I bring to the table.
Digital MarketingSocial Media StrategyPaid Ads, MetaPaid Ads, TikTokSEOContent CreationUX and UI DesignPower BIData AnalysisCanvaWordPressGoogle WorkspaceGenerative AIProject ManagementStrategic PlanningBrand DevelopmentTraining and FacilitationMicrosoft Office
Certifications
- Aspire Leaders Program, Harvard and Aspire Institute
- Social Media Management, Meta
- Digital Marketing for Healthy Outcomes, Yale
- Improving Productivity with AI, Northeastern University
- Content Marketing Strategy, UC Davis and Coursera
- Digital Marketing and E Commerce, Google, in progress
- Digital Channel Planning, DMI, in progress
- Data Analysis Bootcamp, Tech4Dev
- Executive Certificate in Leadership, Accra Business School
Contact
Let us build.
Open to digital marketing consulting, training facilitation, brand collaborations, speaking engagements and partnerships across Ghana and beyond.
Location
Accra, Ghana